This is more about process than design. This process goes for every logo I do. It starts with a consult and an idea brought to me by the client. It all started from a sketch they provided me. From there I provide an initial first round of drafts based on the concepts provided to me including a few based on some ideas I may have on my own. Feedback and direction is what comes next. This back and fourth continues, with each design getting more specific and detailed as we move forward. Eventually a final design is developed, not based on what I want but what the client wants and their specific direction. This process does take a bit longer than typical design studios, but for me its all about the client and making sure they are happy with their final design.